Costa to Roll Out First Rimless Rx Style Polarized Sunglasses
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses for outdoor enthusiasts since 1983.
Costa continues to grow its Rx program with the launch of its new line of rimless sunglass styles available in customized Rx sun lenses. Costa’s new rimless Rx styles include: Austin, Ballast, Cayan, Destin and Galveston. An array of lens colors is available, such as gray, copper, sunrise, blue mirror, green mirror and silver mirror.
Each of the rimless Rx styles will be available in Costa’s patented 580P™ color enhancing lens technology, in either Trivex® or new polycarbonate material, and feature Costa’s C-WALL™ oleophobic molecular bond, and backside anti-reflective UV protection.
Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.
The brand has also evolved its Rx offerings to include a polycarbonate option in its 580P lens technology, and now includes backside anti-reflective coating and C-WALL on all Costa 580P Rx and 400 Rx lenses.
“We continue to invest heavily in our Rx program, providing a growing range of prescription sun lens options with the clearest 580 color enhancing lens technology available in the market,” said Chas MacDonald, president of Costa. “We customize every Rx order in our state-of-the-art in-house optical lab in our Daytona Beach headquarters, and have an incredible quality control process to ensure our customers receive the best in premium performance sunglass technology.”
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